With over 8 years of experience, I’ve worked both agency-side and in-house for a range of clients, including CBC, Entertainment One Films, Toronto Flower Market, NXNE Art, Momofuku, Jonathan + Olivia, The Drake Hotel, Bristow Global Media and the Canadian Opera Company.
Communication is at the heart of everything I do. I work with clients to create engaging stories, events or partnerships that generate revenue and stimulate conversations around people, places and things. I believe impressions are important, but so is ensuring you’re speaking to the correct audience.
Things I like: open conversations, Excel charts, magic, creative writing, film festivals, brainstorms and pizza.
Collaborate with clients to create thoughtful, impactful stories that resonate with target audiences. Utilize established relationships with media across both traditional and non-traditional channels.
Assess client goals and their place within competitive market in order to develop a defined communications plan and target audience.
Comprehensive execution of all event logistics, ranging from intimate media experiences to large-scale red carpets, parties and launches.
Create custom-fit approach to manage celebrity media opportunities, including travel schedules, red carpets, press junkets and liaising between studios, talent reps and venues.
Create dynamic content to extend brand’s story in memorable formats, including online press kits, branded collateral and experiential marketing.
Identify strategic partnerships to develop creative avenues to further brand awareness and enrich public relations campaigns.
Questions? Want to say hello?
+1 647 973 1711