ABOUT
Hello! I'm Natalie Petozzi, a publicist, marketer, and meme enthusiast.
I specialize in strategies that explore the intersections of technology, community, media, and culture.
Each project is a fresh story-telling opportunity, a chance to unlock compelling methods of connecting audiences.
My cross-functional approach balances data and instinct to create campaigns that resonate.
From film festivals to flower markets, I’ve led everything from trailer debuts and sponsor integrations to press junkets and influencer events.
I’m a big believer in personal development and mindfulness and feel these practices make me a better leader and collaborator.
WORK
SKILLS
Media Relations
A deep understanding of the ever-evolving media ecosystem informs PR strategies that leverage traditional outlets and social media channels.
Strategic Planning
Builds comprehensive 360-marketing plans that address brand positioning, project goals, budget, competitive landscape, and more.
Event Management
Skilled in events of all shapes, sizes, and Zooms. Delivers memorable experiences, whether a red carpet premiere, influencer trip, or industry panel.
Talent Management
Takes a custom-fit approach to managing talent, thoughtfully curating opportunities according to a project’s or brand’s specific needs.
Content Development
Utilizes dynamic avenues to extend a brand’s story through press mailers, tastemaker events, experiential marketing, and more. Particularly talented at making cool merch.
Brand Partnerships
Identify and execute strategic partnerships, developing innovative collaborations that drive revenue, further brand awareness, and enrich integrated marketing campaigns.
